Monday, April 11, 2011

Sapling Learning Names Alex von Rosenberg Vice President of Sales & Business Development

von Rosenberg, who has 20 years of successful experience providing high impact solutions to higher education customers, will oversee all sales and business development functions at Sapling Learning

AUSTIN, TEXAS — Seasoned publishing and education business executive Alex von Rosenberg recently joined Sapling Learning as vice president of sales & business development.

Over the past two years, Sapling Learning has quickly expanded to become one of the leading providers of interactive homework and assessment software for the Higher Education sciences. von Rosenberg, an award winning entrepreneur and former executive of both Thomson and Pearson,, will drive continued growth for Sapling Learning as he oversees sales and business development functions at Sapling Learning.

"I look forward to this new challenge to help drive growth and develop relationships for Sapling Learning," von Rosenberg said. "Everyone at Sapling is passionate about their ability to provide engaging interactive content that dramatically improves student comprehension and retention, while saving students on the cost of education. To become part of the Sapling team and share this passion is an unbelievable opportunity. I've been privileged to work closely with Sapling management on a variety of projects over the past two years. It's clear that the company is transformational and I'm thrilled to spearhead the company's sales and business development efforts."

von Rosenberg comes to Sapling Learning after most recently serving as the executive director of sales and marketing at Aplia, a division of Cengage Learning. von Rosenberg served as a key member of the executive team at both Aplia and Cengage Learning's Digital Solutions Group. At Cengage Learning, von Rosenberg was also deeply involved in International markets through his leadership of the Global Publishing Task Force. Prior to those roles he was editor in chief at Thomson Learning, where he drove digital transformations that led to market leading growth in the business disciplines.

von Rosenberg has also been involved in a number of entrepreneurial ventures. He was the sole founder of Atomic Dog Publishing, which was recognized for its significant entrepreneurial accomplishments by various sources, including the State of Ohio‘s Trailblazer Award for Innovations in E-Commerce; besting runner-ups Lexis/Nexis and GE Aircraft Engines; Eduventures' 100 Most Influential Education Companies and one of eight notable innovators; and by Ernst & Young as a finalist for Entrepreneur of the Year.

von Rosenberg has led or worked with business development teams that have been at the forefront of the move to digital solutions. In particular, Atomic Dog Publishing, Aplia, and Sapling Learning; all represent companies that were wholly focused on using digital tools to improve student engagement, student performance, and affordable access to quality content.

von Rosenberg began his career at West Publishing in 1991 as a sales representative, and finished his tenure there as the number two representative in the company. In 1997, he was Editor-of-the-Year for South-Western/Thomson.

"Alex will focus his efforts on developing Sapling Learning's unified sales strategy and approach to expand our presence throughout the higher education and K-12 markets," said James Caras, Ph.D., CEO, Sapling Learning. "Alex's experience in the publishing and education markets and his leadership will help us further build relationships and drive sales as we continue to develop innovative solutions for instructors' and students' needs."

von Rosenberg has a B.S. in Economics from Texas A&M and an MBA from Carnegie Mellon University.

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